Selection process developed by matteria

Location and Work Mode

Remote with preference for presence in Mexico City. 

Who we are

Cuna del Mar is the leading investor in generative and regenerative aquaculture. Cuna del Mar has been pioneering essential innovation in diverse species production for 14 years, building companies that generate and regenerate marine ecosystems while feeding the world.

Our portfolio includes ventures in Panama, Mexico, Hawaii, and North America, spanning genetics, ocean technology, and sustainable seafood production. We don’t just deploy capital—we build ecosystems and transform sectors. Our work bridges the realms of production, innovation, biotechnology, and regeneration.

Purpose of the Position

The Chief Marketing Officer will drive Cuna del Mar’s global brand and market positioning to accelerate growth across our portfolio. This role is not only about visibility — it is about directly enabling portfolio companies to increase awareness and understanding of all portfolio companies, increase impact, attract customers, expand into new markets, map key audiences, and find insights. The CMO will architect a clear marketing strategy, ensuring every initiative translates into measurable business results.

Key Responsibilities

• Lead the global brand and marketing strategy for Cuna del Mar and its portfolio ventures, with a focus on driving commercial outcomes and market expansion.
• Craft, build, and lead Marketing Organization team across Cuna del Mar and portfolio companies.
• Oversee digital and content strategies designed to raise awareness and convert into advocacy through investor, consumer, and customer conversion funnels.
• Turn marketing strategies into measurable business results (increase net sales, increase market share).
• Represent Cuna del Mar at high-level industry events, positioning the fund and portfolio companies as leaders in regenerative aquaculture and climate-related innovation.
• Mentor and support marketing functions across portfolio companies, equipping them with scalable playbooks and performance frameworks.
• Manage and evaluate external agencies and partnerships to ensure ROI and strategic alignment.
• Implement performance tracking with clear KPIs, ensuring accountability and measurable results across campaigns and initiatives.
• Lead the development of thought leadership and media strategies that enhance credibility and competitive advantage.

Key Challenges: First 12-24 Months

• Create the Cuna del Mar and portfolio companies' strategies, positioning statements, and narratives.
• Launch a new generation of storytelling assets and digital presence for Cuna del Mar.
• Continue to position portfolio companies as global leaders in their verticals through differentiated storytelling.
• Build internal capacity for brand stewardship across distributed teams.
• Elevate Cuna del Mar's public voice in blue finance, generative and regenerative food systems, and investment.

Requirements and competences to work with us

Education

• A degree in Marketing, Communications, Business Administration, or related fields is preferred.
  
• Advanced studies such as an MBA, MPA, or equivalent in strategy, innovation, or sustainability are a plus.
• Candidates without formal degrees but with proven, high-impact leadership experience will be fully considered.

Experience

• Minimum 10 years in senior marketing leadership roles with proven responsibility for brand positioning and commercial growth.
• Demonstrated success driving measurable outcomes (e.g., revenue growth, investor attraction, market share) through marketing.
• Experience managing multi-brand portfolios or business units across international markets.
• Expertise in building and scaling high-performing marketing teams.
• Proven ability to execute sophisticated digital and data-driven campaigns.
• Prior exposure to high-growth, mission-driven, or impact-focused organizations is preferred but not required.

Knowledge and Skills

• Fully proficient in English and Spanish.
• Strong command of digital strategy, data analytics, content marketing, and brand development.
• Exceptional ability to simplify complex concepts into clear, actionable messaging for investors, customers, and global stakeholders.
• A network of relationships across relevant industries (food systems, biotech, sustainability, ocean/climate innovation) is an advantage.

Competencies

• Strategic acumen with operational rigor — Ability to define long-term vision while executing with precision.
• Commercial orientation — Sharp focus on sales, growth, and market impact.
• High-performance leadership — Builds accountable, results-driven teams with a commitment to mutual respect and excellence.
• Global cultural fluency — Operates effectively across diverse markets and stakeholder groups.
• Resilience and adaptability — Thrives under pressure and in complex, evolving environments.
• Values-driven decision-making — Embodies integrity, transparency, and alignment with Cuna del Mar’s regenerative mission.
• Collaborative interdependence — Champions multifunctional teamwork and coordinated execution across ventures, fostering a culture of mutual support and collective ownership.

Our team profile

At Cuna del Mar, we are guided by values that reflect our commitment to regeneration, equity, and entrepreneurial leadership. Our team culture is shaped by the following principles:

Values/Organizational DNA:

• Mission-first mindset – We prioritize long-term impact over short-term gains.
• Entrepreneurial spirit – We value builders who are proactive, resourceful, and action-oriented.
• Collaboration across differences – We thrive in multicultural, interdisciplinary environments.
• Trust and autonomy – We empower people to lead with ownership and accountability.
• Curiosity and learning – We seek new knowledge and adapt with humility and openness.
• Integrity and transparency – We build trust through honesty, clarity, and consistency.
• Courage to challenge – We invite bold ideas and thoughtful dissent to strengthen our work.

Key Interests aligned with our team

We are transforming aquaculture so it generates and regenerates biodiversity while feeding communities and enabling sustainable production. Our purpose is rooted in ensuring we can meet the needs for sustainable protein and ensure food security and healthy oceans. We see marketing as a means to mobilize bold ideas and elevate a new global narrative.

Reasons to join our team

• Executive role at the forefront of innovation, food security and sustainability.
• Strategic visibility and storytelling authority across ventures.
• Flexible location with global reach and a mission-aligned leadership team.
• Opportunity to shape the public voice of a global regenerative movement.

Relevant details before applying for this vacancy

• This is a strategic role at the fund level, not operationally embedded in a single company.
• Compensation and long‑term upside are directly tied to performance and portfolio growth, ensuring that top results yield top rewards.
• Requires frequent collaboration across cultures, time zones, and business models.
• Travel is expected for team convenings, summits, and partner engagements.
• Complete fluency in both English and Spanish is essential.
• Candidates must be deeply aligned with Cuna del Mar’s regenerative mission.